 |
|
 |
|
Places 2 Ride is a guide to places to go and things to do on a motorcycle. Our blog features motorcycling news, notable riding gear, opinionated rants and the occasional tech article. We also include notices for upcoming events and places to ride that have been added to our website.
June 3, 2009
Arai Tops Helmet Survey Again
According to a recent consumer survey, customer satisfaction with motorcycle helmets is at an all-time high, and one brand in particular continues to set the pace year after year.
In conducting the 2009 Motorcycle Helmet Satisfaction Study, which measures the overall satisfaction of motorcyclists with their new helmet in three key factors: ventilation, face shield, and design and styling, J.D. Power and Associates asked owners to rate the following 11 attributes of their motorcycle helmet:
* quietness;
* ventilation/air flow;
* de-fogging;
* face shield ability to keep wind out;
* face shield ability to resist scratching;
* ease of replacing face shield;
* scratch resistance of shell;
* color/graphic design;
* weight;
* ease of fastening the strap;
* fit and comfort.
When results of the more than 4,600 survey responses were tabulated, the industry score of 766 (on a 1,000-point scale) not only eclipsed last year’s result by five points, but also marked the highest score since the study’s inception in 1999.
When analyzing scores for the individual helmet brands, one in particular stands out. With a score of 830, Arai ranks highest among the 10 helmet brands included in the study—its 11th consecutive year leading the rankings. “Arai’s focus on fit and comfort—the most important consideration when purchasing a motorcycle helmet—and its ability to cater to different types of riders have given the manufacturer a consistent edge in satisfying customers,” said Tim Fox, research manager of the powersports group at J.D. Power and Associates.
Other highlights from the 2009 Motorcycle Helmet Satisfaction Study include:
* Arai, the highest-ranked helmet maker, improves its index score by 11 points compared to last year’s study, and performs particularly well in the ventilation and design and styling factors.
* Shoei ranks second with a score of 815 and performs well in the face shield factor. Icon ranks third overall with a score of 806.
* While the percentage of helmet owners who conducted research online before buying has remained relatively steady from 2008 at 36 percent, more and more consumers are buying their helmets online—17 percent in 2009, compared to 14 percent in 2008.
* Those who purchased more expensive helmets ($200 or more) are more likely to both research and purchase their helmet online. Additionally, more than one-half of these helmet owners researched online prior to their purchase, and 22 percent of them made their purchase online.
About the Study
The 2009 Motorcycle Helmet Satisfaction Study is based on responses from more than 4,600 purchasers of new 2008 model-year motorcycles who provided information about their most recent helmet purchase experience and helmet use. The study was fielded in September and October 2008.
For more information:
In conducting the 2009 Motorcycle Helmet Satisfaction Study, which measures the overall satisfaction of motorcyclists with their new helmet in three key factors: ventilation, face shield, and design and styling, J.D. Power and Associates asked owners to rate the following 11 attributes of their motorcycle helmet:
* quietness;
* ventilation/air flow;
* de-fogging;
* face shield ability to keep wind out;
* face shield ability to resist scratching;
* ease of replacing face shield;
* scratch resistance of shell;
* color/graphic design;
* weight;
* ease of fastening the strap;
* fit and comfort.
When results of the more than 4,600 survey responses were tabulated, the industry score of 766 (on a 1,000-point scale) not only eclipsed last year’s result by five points, but also marked the highest score since the study’s inception in 1999.
When analyzing scores for the individual helmet brands, one in particular stands out. With a score of 830, Arai ranks highest among the 10 helmet brands included in the study—its 11th consecutive year leading the rankings. “Arai’s focus on fit and comfort—the most important consideration when purchasing a motorcycle helmet—and its ability to cater to different types of riders have given the manufacturer a consistent edge in satisfying customers,” said Tim Fox, research manager of the powersports group at J.D. Power and Associates.
Other highlights from the 2009 Motorcycle Helmet Satisfaction Study include:
* Arai, the highest-ranked helmet maker, improves its index score by 11 points compared to last year’s study, and performs particularly well in the ventilation and design and styling factors.
* Shoei ranks second with a score of 815 and performs well in the face shield factor. Icon ranks third overall with a score of 806.
* While the percentage of helmet owners who conducted research online before buying has remained relatively steady from 2008 at 36 percent, more and more consumers are buying their helmets online—17 percent in 2009, compared to 14 percent in 2008.
* Those who purchased more expensive helmets ($200 or more) are more likely to both research and purchase their helmet online. Additionally, more than one-half of these helmet owners researched online prior to their purchase, and 22 percent of them made their purchase online.
About the Study
The 2009 Motorcycle Helmet Satisfaction Study is based on responses from more than 4,600 purchasers of new 2008 model-year motorcycles who provided information about their most recent helmet purchase experience and helmet use. The study was fielded in September and October 2008.
For more information:
View videos from Places 2 Ride and Two Wheel Oklahoma
about | auctions | bikes | cars | contact | oklahoma | privacy | site map | webmasters
